Writing

Essays by Simon Dziak

2026

2026-04-22 Colophon — notes on this site How this site was built, why it exists in two languages, and the small choices behind the design.
2026-04-20 Generative engine optimization: notes from the first 90 days What actually moved the needle when I optimized this site for AI search — and what was a waste of time.
2026-04-18 Why 369 Every brand I build has 369 in the name. Here's why that's not an accident and what it costs me to keep it that way.
2026-03-18 Claude Code agents, wired up for Flutter What happens when you stop treating the AI as a better autocomplete and start treating it as a teammate who can run the toolchain.